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204.3494 Strategic Marketing Management Case Study: Bama Pie, Ltd.
This marketing case study focuses on Bama Pie, Ltd. Bama Pies supplies half of McDonald's fruit pies: Sales to McDonald's constitute 70% of the company's total sales. Alternate sources of sales are investigated. It is concluded that Bama Pie, Ltd needs to establish a relationship with a major grocery chain, providing them with frozen cookie and pie products to be marketed under the grocery store's brand name while also investigating the possibility of an elite, specialty line of products under the Bama Pie brand name. 12 pgs. 0 f/c. 0b.
Pages: 12
Bibliography: 0 source(s) listed
Filename: 3494 Bama Case Study.doc
Price: US$107.40
205.3592 Case Study: Metropolitan General Insurance.
This is a 10-page administrative (management) studies midterm examination using internal sources. It consists of two parts, each with subparts. Part A is a case study of Metropolitan General Insurance, a troubled Canadian insurance company and consists of: 1.Using six elements of management and Mintzberg's configurations to describe how the companies organizational structure contributes to its problems. 2. Using the six elements of management to recommend solutions to President Larry Gelbart. 3. Giving suggestions as to how Larry Gelbart might implement the Rational Decision Making Model in order to affect the changes suggested above. Part B consists of: 1. Discussing an article entitled, "Welcome to the New Company Town" with an eye toward identifying key management philosophies or concepts presented in the lectures. 2. Discussing Chapter 4 in the course textbook on how Ben & Jerry's Homemade, Inc., is an effective organization. 10 pgs. Bibliography lists 1 source.
Pages: 10
Bibliography: 1 source(s) listed
Filename: 3592 Metropolitan General Insurance.doc
Price: US$89.50
206.2960 The JCPenney Company.
This brief study will take a detailed look at the JC Penney Company from its origins to the present day. It will highlight four primary areas: the history of the company, its marketing profile, its human resources strategy, and its financial. In the final analysis, it will be clear that, if past performance is any indicator, then the company's future looks sound. Since James Cash Penney opened his first store in 1902, one of the company's primary 'golden rules' has been to set an example to others. While the market is far more competitive now, and while the nature of business is itself undergoing incredible changes, it seems as though JC Penney is in a good position to tackle the challenges of the 21st century and continue to serve as an example to others; that is, a good example. 11 pgs. 15 f/c. 9b.
Pages: 11
Bibliography: 9 source(s) listed
Filename: 2960 The JCPenney Company.doc
Price: US$98.45
207.11941 Market Structure.
This three-page paper looks at the market structure of one of the largest computer manufacturers in the world: Dell with a one-page table comparing and contrasting various elements the four market structures and also an explanation on how technology and innovations influence these market strategies. 3 pgs, bibliography lists 2 sources.
Pages: 3
Bibliography: 2 source(s) listed
Filename: 11941 Market Structure.doc
Price: US$26.85
208.11853 Employees and Clients of Scotiabank: An Analysis.
This 9-page graduate paper uses the ideas in Judith R. Gordon's "Organizational Behavior Management: a Diagnostic Approach" to analyze the business practices of Scotiabank. 9 pgs, bibliography lists 4 sources.
Pages: 9
Bibliography: 4 source(s) listed
Filename: 11853 Employees and Clients.doc
Price: US$80.55
209.11732 Case Study: Marketing McDonald's.
This paper analyzes a case study about McDonald's marketing into the new millennium. This case identifies taste, quality and variety as the values motivating consumers. Therefore, a marketing plan recognizing and catering to these desires is outlined. 5pgs, no bibliography listed.
This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002. Therefore it commences with an extensive review of the RRSP market in 2001. This review provides the basis for the "Outlook for Fiscal 2002". The specific problems and opportunities before RJS Private Wealth Management are identified. Then specific objectives and strategies for the 2002 campaign are identified. Finally, the deployment of resources in the 2002 campaign is outlined. In this area media relations and 'buzz' marketing are both approached innovatively to increase the appeal to, and contact with, the target demographic of affluent, professionals in their forties. 8 pgs, bibliography lists 7 sources.
