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197. 10533 Business Plan: Your Concierge.

Your Concierge is a shopping delivery/service that does everything from pick up your laundry and return it cleaned or pick up opera tickets to purchasing groceries, gifts and flowers. Essentially, it would be a concierge service for city residents. 13 pgs. No sources listed.
  • Pages: 13
  • Bibliography: 0 source(s) listed
  • Filename: 10533 Business Plan.doc
  • Price: US$116.35

198. 10573 K-Mart: The Organization.

This is a ten-page paper on K-mart and their problems. Manufacturing, marketing, management, and human relations. 10 pgs. Bibliography lists 5 sources.
  • Pages: 10
  • Bibliography: 5 source(s) listed
  • Filename: 10573 K-Mart The Organization.doc
  • Price: US$89.50

199. 3216 The SONY Corporation.

The following report proposes to summarize and assess the development of the Sony family of companies with particular reference to its core competency hardware and Sony Electronics Incorporated. The works of Michael Porter will provide a theoretical framework for the discussion. During the 1990s Michael E Porter developed a theory of company strategy and comparative advantage that was presented in Competitive Advantage: Creating and Sustaining Superior Performance and Competitive strategy: Techniques for Analyzing Industries and Competitors. Porter argued that a successful company had to assess its situation and its environment (a typical SWOT analysis) to identify its competitive advantage. He then insisted that a company had to choose one of only three possible strategies and vigorously pursue this 'prime directive.' Sony Electronics' performance in terms of Porter's paradigm will provide the focus of this analysis. 21 pgs. bibliography lists 13 sources
  • Pages: 21
  • Bibliography: 13 source(s) listed
  • Filename: 3216 The SONY Corporation.doc
  • Price: US$143.20

200. 3412 Can Amazon.com Survive?Some of the most emphatic storytellers to date have surely been the company's investors. Equally obvious, though, is that Amazon's stock performance since the turn of the y

This report will analyze this possibility. 10 pgs. 17 f/c. 9b.
  • Pages: 10
  • Bibliography: 9 source(s) listed
  • Filename: 3412 Can Amazon Survive.doc
  • Price: US$89.50

201. 3399 Exxon Valdez: The PR Strategy.

This eight page paper discusses how Exxon's public relations people effectively dealt with the Exxon Valdez oil spill into Alaska's Prince William Sound. The content focuses on what happened, what the PR strategy was, and how successful Exxon's efforts were to limit the public relations damage. 8 pgs. 8 f/c. 5b.
  • Pages: 8
  • Bibliography: 5 source(s) listed
  • Filename: 3399 Exxon Valdez Advertising.doc
  • Price: US$71.60

202. 3427 New Product: E-Depot.

This paper looks into a creation of a new product/service. The company called E-Depot would provide e-retailers and consumers a new method of delivery. Instead of shipping directly to the consumer, costs would be lowered by E-Depot getting involved in the middle offering consumers to pick up their packages at convenient locations. 5 pgs. 0 f/c. 0b.
  • Pages: 5
  • Bibliography: 0 source(s) listed
  • Filename: 3427 Marketing New Product.doc
  • Price: US$44.75

203. 3443 Entrepreneurs and New Ventures.

This paper briefly explores the initial stages in establishing an entrepreneurial venture. It examines Classic Curriculum Inc a new venture dedicated to producing multi-media products specifically directed at 'home schoolers' and private schools. It assesses the entrepreneur's preparations, expectations and business plan. 5 pgs. 0 f/c. 0b.
  • Pages: 5
  • Bibliography: 0 source(s) listed
  • Filename: 3443 Entrepreneurs New Ventures.doc
  • Price: US$44.75

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